SEO Course Contents | New Delhi SEO

Here is a outlay of our Search Engine Optimization Training Program.
We promice you everything that will help you make the most out of your websites or make your a proficient SEO analyst. If you feel we are missing out on something just mention and we will cover it in details. For more clarification you can contact us right away.

Clear Idea about Web Technologies

1. Client-server technology.
You learn how data transfer happens between two machines connected remotely. This helps you realize the overheads involved in requesting a webpage from a remote server, so you can better optimize them later.
2. Internet Fundamentals - How the Internet Works
Candidates learn various popular web technologies that you encounter every day when dealing with websites, apps and internet communication.
3. Search Engines & Bots
In-depth knowledge of Search Engine working. Learn about Google Algorithms, Bots, historical updates, Indexing, Cloud Computing, Ranking Factors and lot more.
4. Internet Marketing
Learn about Internet marketing methods that you can employ to bring in more leads/sales to your clients/business. Quick coverage of various methods available and a comparison of those methods. Includes SEO, PPC, Social Media, Email Marketing, Video Promotions, Affiliate Marketing, Banner Advertisement, etc.

Search Engine Optimization

1. Concentrating on Content

1.1 Websites - blogs - articles

1.2 Creating Killer Content

Learn how to create great informative content using correct tools for research, analysis, writing, and proofreading.

1.3 Best use of page elements.

Learn how to use Headings, Lists, HTML5 elements, Images, descriptive HTML tags and more.

1.4 Keyword Analysis

Use the right tools to find the right keywords to promote your content.

1.5 Video, slideshow & document creation

Learn how you can create videos, slideshow, infographics, podcasts etc easily to build engaging content.

1.6 Elements of style

Creating content is not enough, presenting it properly improves user retentions, reduces bounce rates and ultimately leads to better SEO.

2. Navigation and Usability

2.1 Site navigation

SE discovery of your site depends on the website’s navigation. It also helps the human user find the right section of information on the website. (1 hour)

2.2 Improving User Experience

User experience is fast turning out to be the most important factor in SEO and digital marketing success. We put special emphasis on this section. (6 Hours)

2.3 Information Architecture

In this segment, we show you how relevance matters and how information flows on pages. We also see how Google is fast picking the right data on the web and converting them into direct answers to search queries. (1 hour)

3. SEO Terminologies

3.1 PR and other Ranking benchmarks
In-Depth analysis of the most important ranking factors and how they affect your SERP rankings. (4 hours)
3.2 Types of SEO practices
Quick idea of different types of SEO practices like White Hat, Grey Hat, Black Hat and what to employ under which situations.(1 hour)

4. On-Page Optimization

4.1 HTML basics
4.2 CSS basics
4.3 Meta Tags usage
4.4 Using Javascript to our Advantage
4.5 Graphics Optimization
4.6 Contextual interlinking
4.7 Micro formats & schemas
4.8 Improving demographic score
Learn how to manipulate on-page factors for maximum SEO benefit. Coding knowledge is not required. However, those who have decent coding experience can do better.

5. Off-Page Optimization (8 hours)

5.1 Linking Strategies
5.2 Competitor Analysis
5.3 PR Sculpting
5.4 Link Baiting
5.5 Professional Article Exchange
5.6 Social Book Marking and Promotions
5.7 Local Business Directory submissions
5.8 Niche Portals Submissions ( Like Trip advisor or Travel, Practo for Health)
5.9 Guest posting on Popular Trending Content sites
5.10 Paid Guest Posting
5.11 Direct contact for Link Exchanges
5.12 Easy methods of bulk link building
5.13 Finding New methods of Link Building specific to your requirements.

6. Traffic Analysis

6.1 Using Google Analytics
6.2 Tracking and improving conversions.
6.3 Analyzing visitor flow
6.4 Conversion rate optimization
Learn what to do next when you have traffic but not enough sales. This section deals with methods that help you get more sales from existing traffic.

Misc Tools and Practices (4 hours)

1. Google Webmaster Tools
2. Site Map Creators
3. Browser based analysis tools
4. Rank tracking tool
5. Pinging & indexing tools
6. Dead links identification tools
7. Open site explorer
8. Domain information/whois tools
9. Keyword Mining Tools
10. Backlink checking tools

Please Note

We offer customized training based on your exact requirement. If you need more knowledge on some specific topic it will be provided to you at no additional course. This is the complete SEO course that will make you a confident and smart Digital Marketing expert. Anything that is not covered in this list can be received on demand as long as it is related to SEO.

Seo Courses

1. Check out our special SEO course for business owners